| The story behind Loopbag is an experimental exploration of the power
of curves, finding hidden uses inside simple structures and optimizing
them until shapes reveal their primitive and essential potential. Remember : Innovation is nothing but a cycle...or a Loop. We have reinvented the bag around a consistent
concept: The "Total Opening Frame". The zippers run all around the bag, just like a tennis ball, so you can access your content from anywhere, especially
from these hidden-in-your-back pockets that are perfect for storing
valuables. When closed, the zipper pullers can be at
your back, ensuring no one else is trying to « enjoy » the Loop
structure without your permission! The shape given by the Loop Concept allows the bag to keep a
neat look, no matter it is empty or fully loaded..
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